When this number exceeds the number you’ve received, it adds the brand attribute of “generous” to the words people would use to describe you. For starters, your profile tells people how many recommendations you have given. When you do this on LinkedIn, two positive results emerge. It’s time to acknowledge your staff, colleagues, managers, and clients for the great things they have done during the difficult days of 2020. You have probably witnessed acts of heroism over the past unprecedented year. Create brief thought-leadership videos or a video bio to bring your profile to life.ĥ. Since we don’t have the opportunity to meet and engage with others in the same physical space, do the next best thing: use video to engage on a more authentic and human level. And if you haven’t really focused on your video skills, you at least got more comfortable spending time in front of the camera. It’s likely that you improved your video skills thanks to Zoom sessions replacing in-person meetings.

Like a virtual showroom, it turns your two-dimensional profile into a 3D portfolio of the brand called YOU.

The Featured section of LinkedIn gives you a lot of real estate to demonstrate what makes you great.

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